Since he was 5 years old, ice fishing has been an important part of Bradley’s life. Proudly fishing team bass tournaments with his dad, Bradley lives in Battle Creek Michigan with his wife and two children. As a US Veteran he represents TRex Ice Plastics, Sixgill Fishing, WOO Tungsten, Crossroads Custom Tackle, Team Pulse fishing lures. A new member of USA Ice in 2025 and looking forward to many more years.